- Black Friday (November 23, 2018)
- Cyber Monday (November 26, 2018)
These two online shopping days for U.S. retailers had sales reaching $7.9 billion in 2017, an 18% increase over the previous year. Cyber Monday earned retailers $6.6 billion. Online shopping will result in 46.2% of gift purchases this year, followed by 28.5% of consumers preferring in-store, and 25.3% planning to use both in-store and online. Most notable, according to a new study by CPC Strategy, 80.1% of those shoppers will be searching Amazon for gifts.
What popular products will likely need to be delivered to consumers after Black Friday 2018?
Black Friday sales have become a bit more predictable in recent years, so some deal predictions are safe bets. Amazon will heavily discount its own goods, while Apple will offer smaller items, like gift cards. Meanwhile electronics including TVs and laptops will see big discounts, as will some accessories. Camera aficionados will be able to save a small fortune on bodies and compacts. They’ll also be big discounts on smaller appliances like power tools and personal care products, even from eBay, which will run Black Friday deals on new products, not just second-hand items
How about after Cyber Monday 2018?
Like Black Friday, Cyber Monday deals have become pretty predictable. Fashion retailers like ASOS will likely offer site-wide discounts, while electronics retailers will likely offer deals on small appliances and even white goods. Many retailers will extend their existing Black Friday promotions.
How do you plan for the holidays’ good news: an onslaught of delivery requests?
If you’re a retailer, it’s always wise to consider outsourcing part or all your delivery function—whenever or wherever it makes sense—especially in the case of electronics or white goods that may require special white glove or last-mile handling.
Why outsource? Delivery is a highly repetitive, low-value daily task that can overwhelm your employees. Outsourcing the delivery function gives you a competitive leg up against retailing behemoths like Target, which is now offering free two-day shipping, so you can:
- Avoid bottlenecks
- Focus on saving money, adjusting priorities, and growing your business
It just makes good business sense to employ simple, cost-effective, accessible outsourced logistics services. Why not choose a logistics provider that lets you schedule your deliveries with one click and track them with turn-key access to local delivery service like ASAP, AM/PM, same-day, scheduled, two-man, and other customized programs?
DeliveryCircle offers same day, last mile, local delivery, turn-key solutions with access to local delivery services where you can choose your dedicated driver to deliver the goods. You stay focused on growing your business, DeliveryCircle handles the rest. Contact DeliveryCircle when you are ready to deliver the goods for the upcoming holidays.
Oh, and a final tip to the wise holiday consumer: You really don’t want to take out a phone contract in the months leading up to Black Friday, when networks provide great deals slash up-front and monthly costs.